Der touristik
OPTIMISED TRADE FAIR CONCEPT FOR DER TOURISTIK
At the DER Touristik trade fair, providers and service providers can present their offerings for the coming year to travel agency employees. Our optimised concept is based on experience gained from two previous concepts, each of which was implemented over several years. The B2B trade fair concept guides visitors from one holiday world to the next using a digital travel guide (iPad): surrounded by large, bright images that evoke emotions and wanderlust, visitors will find exhibitors alongside themed buffets, performances and presentations.
The funnel-like layout prevents crowding, and catalogues are collected on the iPad. This makes visiting the trade fair productive and carefree, leaving plenty of time and space for personal conversations. Each world presents its fascination through light, decorative elements, tastes and smells. The result? In addition to requiring less space and minimising the number of catalogues, the DER Touristik brand presents itself much more concisely than in previous years.
