Eislab Berlin
HOW CAN AN ICE CREAM SHOP BECOME A KINETIC SPECTACLE?
Following its Düsseldorf debut, EISLAB Berlin takes the concept to the next level – bolder, brighter, and more playful. Located on Berlin’s iconic Kurfürstendamm, this space blends the visual language of an American diner with the precision of contemporary design and the immersive energy of an art installation.
The core element remains: ice cream as experience, space as performance, design as identity. But here, the narrative intensifies.
Suspended across a fully mirrored ceiling, a real, functioning pneumatic tube system twists and loops through the space like a glowing organism. Transparent tubes reveal pink-lit capsules rushing above the guests – playful, unexpected, and visually magnetic. A nod to retro-futurism and kinetic art.
Visitors enter through a tunnel of glowing arches that create a cinematic sense of arrival. Inside, curated seating areas echo the familiarity of classic ice cream parlors – but refined through a minimalist lens. The space is equally made for community, pause, and storytelling.
EISLAB Berlin becomes a social stage. Reflections, motion, and color interact constantly. Sleek surfaces meet soft silhouettes. Precision meets delight. And in the middle of it all: the product – elevated, iconic, Instagrammable.
