Hi Green
A CONCEPT STORE BETWEEN CULTURE, CANNABIS & FUTURE
How do you design a space for a substance that was once stigmatized – and is now shaping a new urban lifestyle?
Hi Green is more than a store. It’s a curated department concept for cannabis and hemp-based products, inspired by the American dispensary model and reinterpreted for a European, design-driven context. The space blends high-end retail with education, innovation, and cultural storytelling
Part concept store, part gallery, part lab: Hi Green presents a curated selection of fashion made from hemp textiles, skincare and aroma products, accessories, objects, and limited art editions. At the heart of the experience is the idea of hemp as a material of the future – and as a cultural topic worth exploring. The concept includes spaces for consultation, workshops, and research – seamlessly integrated into the spatial layout.
One key visual anchors the brand experience: the green cross – internationally recognized as a pharmacy symbol – is reinterpreted as a glowing light installation. It becomes a spatial statement: iconic, ironic, unapologetically visible.
Hi Green is not a niche store. It’s a spatial manifesto for a new, conscious, aesthetically driven cannabis culture – progressive, bold, and embedded in the evolving identity of urban communities.
