& Brand Experience

TRANSLATING BRAND IDENTITY INTO SPACE

How can a space tell the story of a brand?
How can a hotel stay become a brand-specific experience?

In our projects, we don’t just develop interior designs, but holistic concept systems in which architecture, interior design, and corporate identity merge into a coherent experience.
The task is more complex than it seems at first glance: brand values, target group needs, space utilization, operational processes, aesthetics, and emotion must be thought out, planned, and designed holistically. It starts with analysis:
What is the brand’s stance? What atmosphere should be created? What materials, colors, textures, or graphic elements convey this feeling?

Based on this, we develop visual, functional, and emotional translation levels—from color and material codes to lighting moods and narrative guidance systems. We always work in an interdisciplinary manner—between design, architecture, brand strategy, and storytelling. Our goal is to create spaces that naturally convey what a brand stands for—without the blatant repetition of logos or claims.

This results in brand-specific spatial experiences that combine identity, atmosphere, and quality of stay – tangible for all the senses and memorable beyond the moment.

Leistungen

  • Brand analysis
  • Storytelling & guiding principle
  • Interior design guidelines
  • Look & feel manual
  • Visual spatial language
  • Curatorial dramaturgy Category: Hospitality | Brand experience | Spatial strategy

Sentido

A modern premium feel was developed for SENTIDO, harmonizing tranquility, design standards, and aesthetics. The specially developed SENTIDO mandala, sculptural light objects, and harmonious color schemes form the central distinguishing features. The space becomes a stage for arrival, relaxation, and experience—in the lobby, restaurant, spa, and beach bar alike.

Calimera

CALIMERA is aimed at families – the guiding design principle here was playful clarity and emotional closeness. Humorous area icons, colorful patterns, community tables, and the iconic Calimera Clock were used to create narratives that are intuitively understood and loved. Everything is designed for lightness, interaction, and liveliness – without sacrificing conceptual rigor.

Both brand spaces were developed holistically by and sphere: from brand analysis and narrative to implementation across all touchpoints—both digital and physical. Colors, shapes, lighting, surfaces, signage, and spatial zones—everything was designed in harmony with the brand identity.